Marketing
|
"Strategic marketing for the digital economy" characterizes the approach of the marketing faculty at the Robert H. Smith School of Business, which has been recognized for its cutting-edge research on some of the most compelling business issues in the digital economy, with special emphasis on service, high tech and B2B marketing. Smith's marketing professors also possess special expertise in the areas of customer equity, relationship building in online and offline environments, consumer behavior, marketing channels, and pricing of information products. Their scholarship informs the academic programs offered by the department. As a result, Smith School marketing graduates combine a mastery of the traditional foundations of marketing with the ability to use data analysis to drive strategic decision making.
The full-service marketing department emphasizes the Smith School's strategic focus on information technology and world-class research. The department offers an active Ph.D. program, plus extensive course offerings at the MBA and undergraduate levels. The MBA program in marketing has been named one of the nation's top 13 programs. Combining faculty expertise in service with the Smith School's focus on information technology, the Marketing Department has carved a unique niche as a world leader department in customer equity management and e-service. Supporting the department's customer focus, the department sponsors the Center for Excellence in Service, the annual AMA Frontiers in Services Conference, the Journal of Service Research, and the first MBA course in e-service. The department also has a global focus, as seen from the department's sponsorship of the Center for Global Business.
Marketing faculty members publish regularly in the leading marketing journals, and have written a number of influential books. They have consistently won outstanding teaching awards by presenting the latest marketing concepts in clear and interesting ways.
|
Powered by 21 Communications
Privacy Policy
SMITH FACULTY